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Provider started by confectionary giant welcomes new board members

Bournville Village Trust, started by the Cadbury family, has appointed four new board members.

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Adem Mahmood, Kate Foldey, George Woods and Mark Cadbury
Clockwise from top left: Adem Mahmood, Kate Foldey, George Woods and Mark Cadbury
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Provider started by confectionary giant welcomes new board members #UKhousing

The provider, which was founded by George Cadbury in 1900, has welcomed Adem Mahmoud, Kate Foley, Mark Cadbury and George Woods to its board.

Together, they will help monitor Bournville Village Trust’s strategic direction, performance and financial viability. 

Owing to George Cadbury’s Quaker beliefs, the trust initially sought to provide good-quality homes in a healthy environment that Cadbury’s factory workers could afford to live in.


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Cadbury has gone on to become the second-largest confectionary brand in the world. Bournville Village Trust now manages 8,000 homes and 25,000 people across south and central Birmingham and Telford.

Its deed of foundation requires that it must have a number of family members on its board at any one time. 

The current chair of trustees, Caroline Cadbury, is the great-granddaughter of George Cadbury.

Of the new appointees, Mr Mahmoud is currently head of communities (central region) at Places for People and has been working in the social housing sector since 2010.

Ms Foley recently retired as housing and customer services director at Pioneer Group. She has also had roles in neighbourhood and housing management at Birmingham City Council.

Mark Cadbury has 30 years of experience in the communications and marketing sector and runs his own marketing consultancy. He is the acting chief marketing officer at Bath Recreation.

Mr Woods is a barrister who practices in commercial, construction and insurance law and has worked at London Law Centres for more than 15 years.

Hannah Pryce, head of governance at Bournville Village Trust, said: “It’s fantastic to welcome four new board members to the organisation.

“Adem, Kate, Mark and George each bring a wide selection of different skills and experiences to the role but most importantly, they also all believe in our values of integrity, fairness, quality, partnership and innovation.

“We look forward to working with them to make sure Bournville Village Trust remains a resilient and financially strong organisation that continues to create and sustain communities where people can thrive.”

In other appointment news this week, a large housing association recruited two customers to its board as it looks to ensure residents are at the heart of strategic decision-making.

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