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Large North East landlord appoints director of people

Gentoo, a large housing association based in the North East, has appointed a new director of people.

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Samantha England
Samantha England has been promoted from her role as head of HR
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Large North East housing association Gentoo has appointed a new director of people #ukhousing

Samantha England has been promoted from her role as head of HR at the 30,000-home Sunderland-based landlord.

Ms England has worked at Gentoo for eight years since starting as HR business partner. 

In her new role, she will be responsible for supporting the leadership team on the delivery of its corporate strategy.


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Ms England said: “I am delighted to have been appointed as the new director of people at Gentoo. Over the past 18 months, we have made incredible strides in improving our workplace culture.

“I am excited to continue working alongside colleagues across the business to build on this progress, making Gentoo an even better place to work and delivering improved services for our customers.”

In her previous position, Ms England is credited with leading culture initiatives that earned the organisation its Great Place to Work certification.

These included implementing the Workday HR and finance system, and the creation of brand-new organisational values.

As director of people, Ms England will report to Susan Fulton, executive director of customer, people and engagement.  

Ms Fulton said: “This promotion is a testament to the talent, leadership and drive Samantha has shown since starting at Gentoo.

“This appointment is another fantastic example that demonstrates our commitment to invest in and develop our people. 

I would like to congratulate Samantha on her appointment and wish her the best of luck in her new role as director of people”. 

The landlord also appointed a new director of marketing and communications, Lisa Graveling, in November last year. 

This followed the announcement of Peter Akers as the new director of asset and sustainability in October.

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