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Notting Hill Genesis (NHG) has forward bought 285 affordable homes from a joint venture between its development arm and house builder Countryside.
The homes form the final phase of Fresh Wharf, a 911-home mixed-use regeneration scheme in Barking, east London, are being delivered by Notting Hill Developments and the Vistry subsidiary.
They will be offered at social rent.
Fresh Wharf is a 10-acre site near Barking town centre which was formerly industrial land.
The first phase of the scheme delivered 532 homes, while the entire development is expected to be complete in 2027.
Kevin Delve, managing director of Vistry East London, said: “Forward selling the final phase of Fresh Wharf to Notting Hill Genesis means we can provide additional affordable homes and exceed the affordable housing requirements for the wider site.
“Working closely with Notting Hill Developments, we are proud to have transformed this brownfield site into a landmark residential development, offering residents a vibrant riverside community with excellent connectivity to the city.”
Matthew Cornwall-Jones, chief homes officer at NHG, said the landlord was “delighted” the final phase of construction was underway at Fresh Wharf, “which will bring much-needed affordable housing to the area”.
He added: “We’re so proud of this development, which has involved converting originally private sale homes into social rent.
“Thank you to both Vistry and the [Greater London Authority] for their support in bringing the development to life.
“This project goes far beyond homes, and it is fantastic to see the creation of new spaces for the community to enjoy and that the local characteristics have been woven into the design of the new space. We look forward to welcoming residents in the near future.”
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