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Alana Durnin: ‘Floods happen. Housing is dynamic and you need to be resilient’

As chief executive of Inverclyde’s Cloch Housing, Alana Durnin is navigating some very difficult waters, from high interest rates to floods. Jess McCabe reports

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As chief executive of Inverclyde’s Cloch Housing, Alana Durnin is navigating some very difficult waters, from high interest rates to floods. @jester reports #UKhousing

Alana Durnin became chief executive of Cloch, an ultra-local association that has about 1,300 homes in Inverclyde (it is named for the area’s lighthouse), just over a year ago.

Her first year has already involved navigating some very difficult waters: from the cost of living crisis and the Scottish government’s rent cap, to residents flooded out of their homes.

Ms Durnin started work straight out of school at the yacht marina in Largs on the Youth Training Scheme (YTS), which provided on-the-job learning for 16 and 17-year-olds. Getting married at 19 and starting a family, Ms Durnin was at the same time studying hard and completing multiple degrees, as well as accounting qualifications.

“My children are grown up now. When they were younger, I was studying when they were studying, we were going out to do exams together,” she recalls.

She might have continued in finance, until one freezing winter night changed the course of her career.


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Ms Durnin was working on the finance side in North Ayrshire Council’s maintenance service, when one Christmas, bad weather left many residents with frozen pipes. The head of service was travelling, and Ms Durnin was drafted in to visit some affected tenants.

“I went out to see an older couple, who reminded me of my grandparents. They were sitting on a wet couch and I said to the operative, ‘You came in and you fixed [the pipes], but… why did you leave them in there? Why didn’t you flag up that we need to rehome them?’” 

Ms Durnin was able to raise their case and they were rehoused in sheltered accommodation.

That experience led Ms Durnin to seek out roles in housing. She took on various positions as director of finance at housing associations.

In 2015, she went to run the finances for Oak Tree and Cloch. Cloch was a separately operating subsidiary of Oak Tree and finance was a shared service. In 2012, Cloch had been forced to join up with Oak Tree after regulatory intervention. Ms Durnin was part of the team that helped Cloch to de-merge.

Ms Durnin left after six years and took a four-day-a-week finance director role at Lar Housing Trust in Edinburgh. Her husband, a police inspector, was retiring. They bought a motorhome, which arrives this month. “Our life plan was going in this direction,” she says.

But then, the job back at Cloch came up. “I said to my husband, ‘That is my dream job. I would absolutely love to do that.’ I started life as a YTS. So from a YTS, ending my career as a chief exec – I just thought that would be quite special,” she says.

Coming back as chief executive, Ms Durnin immediately had to refresh the business plan. Inflation was driving up Cloch’s costs and pushing residents to the edge. The rent cap from the Scottish government threatened Cloch’s financial future.

In her first week, she was presenting data to MPs and MSPs on the impact of the rent cap over 30 years, as Cloch struggled with inflation. The cost of kitchen and bathroom replacements alone had gone up 40%, she says.

Meanwhile, Cloch’s repairs contractors were struggling. The association and two others set up a new repairs framework in response, which makes it easy for small local contractors to take work on. This has been a “success story”, she says. Now, other local housing associations have been asking to join.

Climate change is an inescapable factor for Cloch and Inverclyde. In December 2022, residents of six Cloch houses on Kilmacolm Road in Greenock were flooded out of their homes. Drying out and restoring the homes took from January until August. Four families moved back in. Then, in September, the same homes were flooded again. The impact on the families was dire, with one child developing an eating disorder.

The homes were really popular. When one came up for relet after the first flood, Cloch received 300 bids. But for now, they’re standing empty, due to the high risk of another flood – Cloch was quoted an insurance excess of £50,000 a house. Ms Durnin is lobbying for flood mitigations and hopes the government will redirect grant for building new homes.

So it’s been a busy first year. “If someone had said to me [write down what is going to happen in] your first year in the job, I would never have written that,” she says.

Ms Durnin puts her success down to a learning mindset, which kept her studying from age 18 to 40.

“Floods happen, you know, cost of living crises happen, mortgage rates go up. It’s a dynamic sector, you need to keep reflecting and learning and adapting, and be resilient and passionate about what you do.”

Meet the sector’s new leaders

Meet the sector’s new leaders

Who are the housing leaders that are going to be driving the sector forward to meet the challenges facing the sector?

To answer that question, Inside Housing has interviewed some of the sector’s new guard; that is, leaders who have taken up their first chief executive or chairing role, or are otherwise rising up the ranks.

In-depth versions of all these interviews will be published over the course of the next couple of weeks.

Click below to read other live interviews below:

Andy Hulme: from housing banker, to housing chief
Andy Hulme moved from the banking sector to head up Hyde Group. He talks to Hannah Fearn

Charmaine Simei: ‘Yes, social housing is an honourable profession’
Grainne Cuffe talks to the chief executive of Tuntum about the tragedy that sparked her interest in housing, and leading a small landlord

Reena Purchase is ‘coming full circle’
Reena Purchase has stepped into the chair role at African Refugee Housing Action Group, at a difficult time politically for organisations supporting refugees and migrants. Jess McCabe reports

Alana Durnin: ‘Floods happen. Housing is dynamic and you need to be resilient’
As chief executive of Inverclyde’s tiny Cloch Housing, Alana Durnin is navigating some very difficult waters, from high interest rates to floods. Jess McCabe reports

Elly Hoult: ‘It’s really exciting that there is a focus on being professional’
Hannah Fern talks to Peabody chief operating officer and newly appointed vice-president of the Chartered Institute of Housing about lessons learned on housing’s frontline

Jigsaw CEO Brian Moran: ‘We don’t do daft things’
Jigsaw’s new chief executive sits down with James Riding to talk about nurturing new talent in the sector, the challenges of building and retrofit, and what he makes of Labour’s housing plans

Debi Marriott-Lavery: the non-conformist chief executive
Debi Marriot-Lavery talks to Katharine Swindells about her career path from A&E ward to the boardroom of Magenta Living

Jahanara Rajkoomar: back in the heart of the community
Jahanara Rajkoomar talks to Katharine Swindells about working for a small housing association versus a big landlord, and her journey to become director of customer services at Gateway

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