Sponsored content
Inside Housing and Social Housing publish projects that are sponsored by third-party organisations. These projects allow us to cover topics that are of mutual interest to our readers and to the sponsoring organisation, and to explore new and different formats. They also allow us to fulfil an important part of our role as business-to-business publications: bringing together and creating connections between organisations from across the sector.
Examples include our Q&A articles, roundtables, surveys, webinars, reports and breakfast briefings. It is important to Inside Housing, Social Housing and our sponsors that sponsored projects adhere to high standards and are topical, relevant and of interest to subscribers.
Guiding principles:
- Projects should satisfy the needs of Inside Housing and Social Housing subscribers, the editorial team and the sponsor. To ensure articles are highly relevant for readers, topics are carefully developed in partnership between the sponsor and the Inside Housing or Social Housing project manager, taking care to ensure that they align with our editorial priorities.
- Sponsored projects are guided by a clear brief, produced by the editorial project manager at the start of the project, taking on board information, interviewees and case studies suggested by the sponsor and any issues relevant, bearing in mind Inside Housing and Social Housing’s editorial priorities.
- Articles are written by journalists and sector experts, adhering to Inside Housing or Social Housing’s normal house style. As with all content, articles are written with the reader in mind, in an engaging way and to a high standard.
- The sponsor does not receive a proof of independently written articles before publication. However, they are given an opportunity to read columns that they have written and supplied and case study articles in which they are a party in order to check for factual inaccuracies and that the brief has been followed.
- In print and online, all sponsored projects and articles are clearly marked “in association with” and feature the sponsor’s logo.
- For roundtables, sponsors are additionally involved in suggesting panel members and topics for discussion. For breakfast briefings and webinars, sponsors are involved in suggesting speakers and topics. Events are independently chaired by a member of the editorial team.
- For surveys, the sponsor is involved in suggesting questions and has the opportunity to pose up to two not-for-publication questions for market research purposes that will not be used in the report on the results.
Occasionally Inside Housing and Social Housing run advertorials. These items are submitted by advertisers and are generally about the advertiser or their produce or service. These are entirely separate from the editorial teams. They are marked ‘advertorial’ and are not designed using editorial templates.
For commercial projects, contact:
Andy Stevens, head of business development
0207 772 8332