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Sage restructure sees new role created as chief operating officer departs

Sage Homes has promoted one of its executives to a newly created role as its chief operating officer leaves to join one of the country’s biggest house builders. 

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Roger Wilshaw
Roger Wilshaw has been appointed managing director – housing operations
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Sage restructure sees new role created as chief operating officer departs #UKhousing

Sage Homes has promoted one of its executives to a newly created role as its chief operating officer leaves to join one of the country’s biggest house builders #UKhousing

Roger Wilshaw has been appointed managing director – housing operations at the Blackstone-backed group, which operates five for-profit providers. 

Mr Wilshaw is stepping up as Sage’s chief operating officer, Iain McPherson, is leaving to join Persimmon. 

Inside Housing understands that Mr McPherson, also former chief executive of Countryside, will not be directly replaced at Sage.


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Instead, Mr Wilshaw will become responsible for the provider’s housing operations, services and asset repairs and management. He will be based at the firm’s customer service centre in Northampton.

On a LinkedIn post, Mr Wilshaw said he was “delighted” to be taking the role. “So privileged to be working with such a talented team,” he added. 

Mr Wilshaw was previously Sage’s policy and service improvement director, having joined the firm in May last year. 

Prior to Sage, he spent nearly 10 years at Places for People, with his final role being neighbourhoods director. 

Before entering the housing sector, Mr Wilshaw was a civil servant working at the then Department for Communities and Local Government for five-and-half years after a four-year spell in the Cabinet Office, according to his LinkedIn profile. 

In August, Sage revealed that its then three for-profit providers – Sage Housing, Sage Rented and Sage Homes RP – had racked up combined losses of £106m in 2023. 

However, the same month it was announced that Sage Housing’s 3,000-home shared ownership portfolio

had been sold to the UK’s largest private pension fund, the Universities Superannuation Scheme, in a £405m deal. 

In July, Sage registered three new for-profit providers with the English regulator: Sage Green Homes, Sage Places and Sage Shared Ownership. 

In December last year, Sage’s then three entities were awarded grades of G1/V2 for governance and financial viability following their first assessment by the Regulator of Social Housing. 

According to Sage, the group has delivered around 17,000 homes since it was set up in 2017, with backing from US private equity giant Blackstone and UK-headquartered property investor Regis. 

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