We need to ensure all colleagues are ‘singing from the same song sheet’ and advocating our organisational values in interactions with tenants and residents. In a time of greater organisational pressure and less resources, colleagues are often too time poor to engage with the comms teams – and not every member of staff wants to be communicated with in the same way. This session will look at how to ensure our organisation’s values resonate at all levels for the benefit of tenants and residents.

• Engaging with colleagues working in customer-facing roles, including those with irregular shift patterns – what methods have proven successful? 
• Connecting the dots between frontline colleagues and tenants - ensuring colleagues are aware of our campaigns and remain aligned on messaging.
• Developing comms pros across the business and training staff to understand what makes a good story.
• Increasing the visibility of leadership teams to demonstrate leaders sharing and living our organisations’ values.