In recent times, a number of housing providers have pulled out of the social media platform X, formerly known as Twitter, due to minimal resident interaction, claiming the platform has become out of sync with organisational culture and values. Is it time to review our social media strategy and formulate a new plan? Join this session to explore:

• Developing internal social media skills to respond to current events in the right tone, at the right time
• Is it essential to be on every platform? Where to focus resources and content
• Is there a place for influencer marketing in housing? Understanding if social media influencers are right for your campaign.